Healthcare email marketing best practices

Hey there, Docs! Are you ready to level up your email marketing game? Look no further, because I’ve got the inside scoop on all the best practices you need to know to make your emails pop and get those patients in the door.

First things first, let’s talk about building that email list. You want to make sure that the people on your list are actually interested in hearing from you, so make sure they’ve opted in to receive your communications. And don’t even think about buying a list or adding people without their consent – that’s just plain rude.

Once you’ve got a solid list, it’s time to get personal. Use the recipient’s name in the subject line and throughout the email to make it more relevant to them. And don’t be afraid to have a little fun – if you can make them laugh, they’re more likely to remember you.

Design is also key – make sure your emails are visually pleasing and align with your brand. And keep it short and sweet – no one wants to read a novel in their inbox. Include a clear call to action and make it easy for them to take the next step, whether that’s scheduling an appointment or signing up for a newsletter.

Before you hit send, make sure you’ve tested your emails to make sure everything is working properly. And when you do send them out, be considerate – no one wants to be bombarded with emails every day. Limit the frequency to a manageable level and make it easy for people to unsubscribe or update their preferences.

And don’t forget about the legal stuff – make sure you’re complying with all relevant laws and regulations, like HIPAA and CAN-SPAM.

Finally, use automation tools to segment your list and send personalized messages, and track and analyze the results of your campaigns to see what’s working and what’s not.

So there you have it, folks! Follow these best practices and you’ll be on your way to email marketing success in no time. Now go forth and conquer that inbox!

10 steps to win the healthcare email marketing game

  1. Make sure your email list is made up of individuals who have opted in to receive communications from you.
  2. Personalize the subject line and content of the email to make it more relevant to the recipient.
  3. Use a clear and professional design that aligns with your brand.
  4. Keep your message short and to the point, and include a clear call to action.
  5. Test your emails before sending them to a larger audience to ensure they are working properly.
  6. Limit the frequency of your emails to avoid overwhelming or annoying your recipients.
  7. Include an easy way for recipients to unsubscribe or update their preferences.
  8. Comply with all relevant laws and regulations, such as HIPAA and CAN-SPAM.
  9. Use automation tools for segmentation and personalized messaging.
  10. Track and analyze the results of your email campaigns to identify areas for improvement.

Email marketing is still a patient-pleaser and a great way to keep your practice top of mind. Sure, social media and text messages might be all the rage, but let’s be real, not everyone is on TikTok or Instagram. But who doesn’t have an email address? That’s right, almost everyone.

And let’s not forget that email is a bit more professional and formal than a DM or a WhatsApp message, which can be important in the healthcare field. Plus, with all the laws and regulations in place, email is one of the safest ways to communicate with patients.

Email marketing also gives you the ability to segment your list and send personalized messages, which can help improve the effectiveness of your campaigns. Plus, with all the automation tools available, it’s super easy to set up and manage.

So don’t be afraid to give your email campaigns a little TLC. They’ll thank you for it. And your patients will too!

Best software for email marketing for doctors

There are several software options available for email marketing for doctors, some popular ones include:

  1. Mailchimp – This is a popular and user-friendly email marketing platform that offers a free plan for small businesses, making it a great option for solo doctors or small practices.
  2. Constant Contact – This platform offers a wide range of features and templates, making it easy to create professional-looking emails. It also includes a variety of tools to help with list management and automation.
  3. AWeber – This platform offers a variety of features for email marketing, including automation, list management, and analytics. It is suitable for small businesses and Solo Doctors.
  4. GetResponse – This platform is known for its automation and marketing automation features, which can help you save time and increase the effectiveness of your campaigns. It also offers a variety of email templates and design tools.
  5. Campaign Monitor – This platform is popular among healthcare providers and offers a wide range of features, including automation, list management, analytics, and A/B testing.

Ultimately, the best software for you will depend on your specific needs and budget. It’s always a good idea to try out a few different options and see which one works best for your practice.


Email marketing is still a vital tool for doctors to stay connected with their patients, promote their practice and get new leads. By following best practices such as building an opted-in email list, personalizing the content, using a clear design and a call to action, limiting the frequency of emails, and using automation tools, doctors can create effective campaigns that will drive patient engagement and retention. And let’s not forget the added bonus of being able to do it all in a professional and compliant manner.

Don’t be afraid to have a little fun with it too! A personalized and humorous approach can help make your emails stand out in a crowded inbox and leave a lasting impression on your patients.

So, Docs, don’t neglect your email marketing efforts. Give it the attention it deserves and watch your patient base grow. And remember, a little bit of humor never hurt anyone.

Are these concepts still need to be clarified?

Do you prefer to take immediate action and become the protagonist of your communication? Here is the first step to take. Request your private consultation here.


Marketing Consultant at Digital Acquire | Website

Angelo is an experienced digital marketing professional with a proven track record of over ten years as a manager for leading brands and startups. Contact him today.